Welcome to UXY
At UXY, we review your customer interactions to uncover where the journey breaks down.
By auditing digital and phone self-service experiences through the eyes of real customers, we identify hidden friction, delays and confusion — then provide practical, actionable recommendations to improve the experience.
Find the friction. Fix the journey. Improve the experience.
Increase customer acquisition
Improve customer retention
Strengthen brand reputation
Reduce customer frustration
Build smoother, more efficient service journeys
Our Approach
Who We Are
At UXY, we bring over 30 years of real-world business experience rooted in one core strength: troubleshooting.
Our background is built on analysing systems, improving processes and solving complex business challenges.
After decades working with businesses, technology and customer-facing services, we understand how organisations operate — and where they often fail their customers.
Like many consumers, we have experienced the frustration of poor customer journeys: confusing websites, unhelpful phone systems, disconnected departments and unclear communication.
These are usually signs of a bigger problem — a lack of joined-up thinking in the customer experience.
Our team
Our strength lies in our experience — and the different perspectives we bring to every customer journey.
Founded by Brian Walsh and Deirdre McElligott, UXY combines insight from IT, sales, legal services, customer support and business problem-solving.
We look beyond what is broken to identify what feels unclear, slow, frustrating or disconnected — helping businesses turn those moments into smoother, stronger customer experiences.
Brian Walsh
co-founder
Deirdre McElligott
co-founder
Brian brings broad commercial experience and a sharp, practical eye to customer insight, with a background spanning heavy industry, textiles, sales and marketing, IT security, publishing and consumer product development.
A former Managing Director of IMJ — Ireland’s leading marketing journal — and founder of Route 2, Brian has advised and supported businesses across many sectors.
His strength is seeing the customer journey from the outside in — identifying friction, communication gaps and practical improvements that create a better customer experience.
As founder of DMAC Legal Services, Deirdre has worked with some of Ireland’s leading law firms, where clarity, trust, accuracy and communication are essential.
With additional experience in health and fitness, social media and childcare, she brings a broad perspective on customer needs and expectations.
Her strength is viewing services from the customer’s point of view — identifying what feels clear and helpful, and where the experience becomes confusing, impersonal or frustrating.